Dr. Sayanika Dutta

Dr. Sayanika Dutta

Assistant Professor

Ph.D. : Gauhati University

Research Interests:

Media Literacy, New Media Studies, C4D
Joined the University in Dec 2, 2019

Phone: 9435157954
Email: sayanika.dutta@cottonuniversity.ac.in

Vidwan Profile


She has over 16 years of experience in the media industry and academics. She is a gold medalist from Tezpur University. Before exploring her interest in academics, she was associated with television research in Eenadu Television, Hyderabad and television production in a private channel in Bangalore. She has also worked with a regional English daily newspaper as a Sub-editor and as a District Media Expert in National (Rural) Health Mission, Assam. She has been serving in Cotton University (erstwhile Cotton College) since September 2013. 


  • Journalism, Media Writing, New Media Studies, Radio and Television Production


Over 10 years of experience in academics and 6 years of experience in the media industry and development communication.

Research Projects

  • Principal Investigator of a UNICEF funded project titled "Media as an Influencer and Catalyst of Change for Children's Right" (June-December, 2022)

Research Projects

slno Name of the Project Name of the Principal Investigator Name of the Copi Name of the Funding agency Type (Government/Non-Government) Year Funds sanctioned (INR in lakhs) Duration of the project
1 Media as an Influencer and Catalyst of Change for Children’s Rights
Status: Completed
Dr Sayanika Dutta Dr Muktikam Hazarika, Dr Kuntala Das UNICEF Non-Government 2022 29,87,600 7 months
2 A Study and Photographic Archival of Bell and Brass Metal Industry of Assam
Status: Completed
Sayanika Dutta Cotton University In House 2018 1 lakh 1 year

Research paper publications till 2021

  1. 'Media Consumption and Human Behavioural Change: A Study on Post-Abnormal Boxed-in Syndrome' in Global Media Journal - Indian Edition, Volume 13 (2), December 2021, ISSN: 2249 5835 
  2. ‘Creating awareness, spreading pertinent messages - silently’ in Vidura, a quarterly journal published by the Press Institute of India (PII), Volume 13 (1), January-March 2021, Pg 13-14, ISSN: 0042-5303
  3. Doordarshan, thank you for taking us down the memory lane' in Vidura, a quarterly journal published by the Press Institute of India (PII), Volume 12 (2), April-June 2020, Pg 24-25, ISSN: 0042-5303
  4. Rural Indian Adult Populace and Digital Media Use’ in International Journal of Scientific Research and Reviews (IJSRR), Volume 8 (2), April-June 2019, ISSN: 2279-0543
  5. ‘Need for Critical Media Literacy in a Mediated Democracy’ in International Journal of Communication and Media Studies (IJCMS), Volume 8 (2), June 2018, ISSN: 2250-0014
  6. ‘From Media to New Media Literacy: The Need of the Hour’ in Journal of Advanced Research in Journalism & Mass Communication, Volume 3 (4), 2016, ISSN: 2395-3810

Book publication relating subject/research concerned

  • Edited a book titled Children Matter! Perspectives on Child Survival, Protection & Role of Media funded by UNICEF and published by Publication Cell, Cotton University in June 2023. (With Mrinal Talukdar)


  • Co-authored a UNICEF, Assam module titled Puppets for C4D published by Dept. of Communication & Journalism, Gauhati University and UNICEF, Assam in September, 2016

Chapters/Articles publications in Books (Research Oriented)

  • 'How to Save News Today: Perspectives of Media Freedom and Responsibility' in 175 Years of Media in Assam and Beyond edited by Anjan Sarma and published by Mahabahoo in association with Multicultural Educational Development Trust in January 2021 (ISBN: 978-93-87494-48-0)


  • 'Social Media and Women Entrepreneurs in Assam' in Entrepreneurial Innovation & Regional Development published by Department of MBA, GCC Centre of Management Studies (GCMS), Gauhati Commerce College in May 2020 (ISBN: 978-93-5407-923-8)


  • Puppets for Change: Exploring the use of Puppets for Social & Behaviour Change Communication (SBCC)’ in Decoding Communication for Development: Emphasizing India’s North East published by the Dept. of Communication & Journalism in association with UNICEF, Assam and ARMT in November 2017 [ISBN: 978-81-933588-3-2]


  • ‘Coverage of Children Issues by Regional Print Media of Assam’ in Child Rights in North East India published by MRB Publishers, Guwahati in 2014 [ISBN: 978-93-83403-07-3]

Other Informations

  • Additional responsibility as Public Relations Officer of Cotton University since September 2023.
  • Member of IQAC Core Committee
  • Coordinator of the BA Programme for Sportsperson, Cotton University from 2019-2023. 
  • Assistant Editor of Cotton University Newsletter (till 2021)
  • Assistant Director of a Films Division sponsored documentary titled Idiom of Rugs directed by Dip Bhuyan in 2018
  • First Assistant Director & Scriptwriter of Cotton College – The Journey, a documentary produced by erstwhile Cotton College in 2017
  • Assistant Director and Narrator in a documentary on climate change entitled Our Environment: Past, Present & Future produced by the State Council of Education Research and Training (SCERT), Assam in 2018
  • Scriptwriter and Voice Over artist (English) for several educational e-contents developed by State Council of Educational Research and Training (SCERT), Assam 
  • Invited by the Ministry of Human Resource Development, India to witness Republic Day Celebrations' 2006 in New Delhi from the Prime Minister's Box for academic excellence in M.A from Tezpur University, Assam